Ofcom is the communications regulator for the TV and radio sectors and is accountable to Parliament under the Communications Act 2003.
Ofcom has a statutory duty to maintain standards in broadcast advertising and delivers this duty through a co-regulatory partnership with the ASA set up in 2004.
In practice, this means that the ASA is responsible on a day-to-day basis for broadcast advertising content standards. The Broadcast Committee of Advertising Practice (BCAP) writes and maintains the UK Code of Broadcast Advertising, but Ofcom retains overall sign-off on major changes to the Code.
Ofcom is also responsible for dealing with complaints about TV programming and sponsorship credits on TV programmes.