Rules

There are eleven rules which apply to alcohol marketing. These rules represent the minimum standards required by the industry. Many producers go further and have their own internal guidelines.

Click on a rule below to find out more.

Click here to read the full Code. Click here for guidance on the Code.

Need help? Contact the Portman Group Code Advisory Service

Click below to see the latest examples of products considered under each rule and the decision made by the Independent Complaints Panel. You can find all the complaint decisions here.