Popularity

Rule 3.2 (e) A drink, its packaging or promotion should not suggest that consumption of the drink can lead to social success or popularity.

There should be no suggestion that consumption of a drink has played a part in achieving popularity or sociability. Read more

Need help? Contact the Portman Group Code Advisory Service.

Click below to see the latest examples of products considered under each rule and the decision made by the Independent Complaints Panel. You can find all the complaint decisions here.