Auditing Code Compliance
The Portman Group commissioned independent auditors Campden BRI to survey a broad range of alcoholic drinks available for sale in the off-trade, and report on their compliance with the updated 5th Edition of the Portman Group’s Code of Practice on the Naming, Packaging and Promotion of Alcoholic Drinks. Of the 504 products considered by the report, just three were found to breach the Code – a compliance rate of 99.4%.
Campden BRI’s sample was selected from outlets across the British off-trade – from supermarkets, to convenience stores, to online retailers – and included own-brands, as well as products from small and large producers.
39 products in total were considered potentially in breach of the Code. Of those 39, 23 were amended to comply with packaging rules after the Portman Group contacted the producers, eight had been discontinued and seven were brought before the Independent Complaints Panel. The Panel found three products – Tennent’s Super, Pernod and Dead Pony Club – were in breach of the Code. Four other products considered by the Panel – Mundies, Fursty Ferret, Leffe Blonde and a Guinness 4x330ml Cardboard Cluster Pack – were not found to contravene any of the Code’s rules.
The full Campden BRI report and the Portman Group's follow-up report are available for download below.