If you are looking for training or guidance on other aspects of alcohol marketing please see below:


British Beer and Pub Association (BBPA) is the trade organisation for brewers and pub companies promoting responsible practices and campaigning on behalf of the beer and pub industry. They can provide guidance on brewing and trade matters, and resources such as Challenge 21 posters and consumer unit awareness information for the on-trade. www.beerandpub.com

National Association of Cider Makers (NACM) is the trade organisation for cider makers setting and controlling standards of production and ethics within the industry, promoting responsibility and providing advice and guidance on all aspects of cider making. www.cideruk.com

Scotch Whisky Association (SWA) is the trade organisation for Scotch Whisky protecting the integrity Scotch Whisky worldwide and promoting responsible consumption. www.scotch-whisky.org.uk

Wine and Spirit Trade Association (WSTA) is the organisation for the wine and spirit industry representing companies producing, importing, transporting and selling wines and spirits. They provide resources including Challenge 25 point-of-sale materials and operate Community Alcohol Partnerships. www.wsta.co.uk

On and Off-Trade

ACS (Association of Convenience Stores) is the voice of over 33,500 local shops, supporting its members and providing advice and support on alcohol retailing. www.acs.org.uk

ALMR (Association of Licensed Multiple Retailers) is the leading trade association for independent companies that operate managed pubs and bars and offer advice and support on alcohol retailing. www.almr.org.uk

BII is the professional body for the licensed retail sector and provider of the BIIAB APLH, the personal licence qualification. www.bii.org

British Retail Consortium (BRC) is the lead trade association representing the whole range of retailers, from the large multiples and department stores through to independents. www.brc.org.uk

Advertising – see also Advertising and Broadcasting 

Advertising Association represents all sides of the advertising industry in the UK - advertisers, agencies, media, and research services and promotes responsibility amongst advertising practitioners. www.adassoc.org.uk

ISBA represents the UK’s major advertisers representing the majority of media and provides training and advice on responsible alcohol advertising. www.isba.org.uk

provides a pre-clearance service for television advertising. www.clearcast.co.uk

Radio Advertising Clearance Centre (RACC)
provides a pre-clearance service for radio advertising. www.racc.co.uk

the Cinema Advertising Association promotes, monitor and maintain standards of cinema advertising.  This includes pre-vetting all cinema commercials to ensure conformity with relevant advertising codes.  The CAA also provides UK market information on admissions and screen numbers - admissions are released monthly and screen information quarterly. www.cinemaadvertisingassociation.co.uk


Brewers of Europe is the voice of the European brewing sector to the European institutions and international organisations. www.brewersofeurope.org

European Sponsorship Association is the trade association for all aspects of sponsorship in Europe, with members including sponsors, rights holders and agencies. www.sponsorship.org

Spirits Europe is the voice of the European spirits industry promoting responsible drinking and encouraging the industry to adopt high standards for alcohol marketing. www.spirits.eu 

Wine in Moderation is an initiative of the European wine sector aimed at promoting moderation and responsibility in wine consumption and contributing towards preventing excessive consumption and misuse of alcoholic beverages in Europe. www.wineinmoderation.eu