A company whose packaging or promotion is found in breach of the Code will be asked to take appropriate action to a timetable not normally exceeding three months.
The Code Secretariat may notify retailers of the decision and request them not to replenish stocks or point-of sale material of the product in question until amended.
The Code Secretariat may notify relevant breaches of the Code to the regulatory authorities and other appropriate third parties, such as trade associations and monitoring organisations.
In the event that a Portman Group member company chooses not to make the required changes to their product, the company may be expelled from membership.
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