500ml Cans of Tennent’s Super Break Alcohol Responsibility Rules
The packaging of 500ml cans of Tennent’s Super, a 9% ABV beer produced by AB InBev UK, has been found to encourage immoderate consumption after a ruling by the Independent Complaints Panel (...
Panel: Breezer Orange and Watermelon do not breach Responsibility Code
The Independent Complaints Panel (Panel) has ruled that Breezer Watermelon and Orange flavoured wine-based drinks do not contravene alcohol marketing rules as set out in the Code of Practice...
Independent Complaints Panel: Latest Rulings
The following products and promotions have been considered by the Independent Complaints Panel, under the Portman Group’s Code of Practice on the Naming, Packaging and Promotion of Alcoholic...
Government welcomes new voluntary action from drinks producers
Drinks producers and retailers have today announced a significant range of voluntary industry actions to help the Government tackle alcohol misuse and promote responsible drinking.
RDAN Lower Alcohol Pledge – Portman Group Response to First Interim Report
Figures released by Department of Health today show that UK drinks producers and retailers are on track to meet their pledge to take one billion units of alcohol out of the market by the end...
Dead Pony Club ale breaches alcohol marketing Code
The packaging of Dead Pony Club, a pale ale produced by BrewDog, has broken alcohol marketing rules for encouraging both anti-social behaviour and rapid drinking. The Independent Complaints ...
Red Army Vodka breaks alcohol marketing rules
The packaging of Bartex’s Red Army Vodka has breached alcohol responsibility rules for its association with violence and aggression. A complaint, submitted by the Independent Complaints Pane...
Alcoholic drink Four Loko breaks alcohol marketing rules
The packaging of Four Loko produced by Phusion Projects, has breached alcohol responsibility rules for encouraging irresponsible consumption. Three companies submitted complaints - Freespi...
UK's widest ever partnership unites to promote responsible drinking at sponsored events
The widest ever partnership of drinks producers, retailers, rights holders and representatives of sports, music and venues have backed a new Code to regulate all new alcohol sponsorship agre...
Portman Group Supports Local Partnerships
Commenting on the latest Demos report Sobering Up, Henry Ashworth, Chief Executive of the Portman Group welcomes the call for all businesses to be at the heart of local partnerships to tackl...