Fostering a culture of responsible drinking across communities in the UK is at the heart of the drinks industry’s responsibility programme. Through Drinkaware producers provide consumer advice on responsible consumption and through a number of local schemes the industry targets local alcohol-related problems with locally-tailored partnership solutions.

Local Alcohol Partnerships

According to Government statistics, the vast majority of adults in the UK drink within recommended guidelines. Binge-drinking among young adults is at an all-time low, and fewer and fewer children are drinking alcohol. Overall, the national picture is encouraging.

However, the minority who are misusing alcohol are doing so to increasingly harmful levels. There are a number of local areas across the UK that buck the otherwise positive national trends, and to improve the national picture even further local problems require local solutions.

The drinks industry is committed to tackling the health and social harms associated with alcohol-misuse in those local areas where it is most needed. There are a number of industry-funded schemes available to local authorities that target alcohol misuse and promote safer, better managed night-time economies through close partnership working with councils, police, healthcare providers, licensing authorities and the third sector.

Click here to read more about Local Alcohol Partnerships.

Drinkaware is an alcohol education charity that aims to change the UK’s drinking habits for the better. It promotes responsible drinking and finds innovative ways to challenge the national drinking culture to help reduce alcohol misuse and minimise alcohol-related harm.

An independent, UK-wide charity, Drinkaware is supported by voluntary donations from across the drinks industry to equip people with the knowledge they need to make decisions about how much they drink.

Drinkaware works with drinks companies and retailers to help tackle alcohol misuse. The charity also works with organisations and individuals across the UK to fulfil the educational, community and awareness campaigning function envisaged in the Government's Alcohol Harm Reduction Strategy.

The Proof of Age Standards Scheme (PASS) is the UK’s national proof of age accreditation scheme, endorsed by the Home Office, the Association of Chief Police Officers (ACPO), the Security Industry Authority (SIA) and the Trading Standards Institute (TSI).


Other schemes

Street Pastors is an inter-denominational Church response to urban problems, engaging with people on the streets to care, listen and dialogue.

Set up in 2003 by the Ascension Trust, the scheme now has around 9000 trained volunteers in around 250 teams across the United Kingdom.