Commenting on the Royal Society of Public Health’s report Labelling the Point, John Timothy, Chief Executive of the Portman Group said:
“The original research we co-funded with the RSPH, found little public interest in a radical overhaul of drinks labelling and strong opposition to cramming more information on pack. The study shows that 86 per cent of consumers only look at labels for factual information and branding with 80 per cent saying they would like to see less cluttered labels. When asked specifically about health, 70 per cent said the current approach was about right.
“These findings support the approach taken by the industry in developing updated voluntary guidance which includes a whole section on how producers can display the CMOs’ guidelines on labels. To suggest otherwise is misrepresentative. The Portman Group remains committed to providing consumers with accurate and accessible health information. Our members promote and support Drinkaware which is recognised as the UK’s leading alcohol education charity and actively signpost people to its website for the most up-to-date guidance and advice.”