Boudewijn Haarsma
UK Managing Director, Heineken
Boudewijn has nearly 30 years’ experience at Heineken, originally joining the company in 1995 as a Management Trainee and going on to work in a number of commercial and management roles, before moving to Nigeria in 2010 to oversee Heineken’s acquisition of a brewery group.
Boudewijn joined the UK arm of the business as Managing Director in August 2022 from Heineken Russia where he was the Managing Director since 2018. Previous to that he was the Managing Director of East and West Africa from 2015.