Informing Alcohol Consumers: 2024 UK Market Review

The Portman Group’s latest market review has revealed near universal levels of adherence across the alcohol industry with the Portman Group’s voluntary health labelling guidelines. The review emphasises the alcohol industry’s ongoing commitment to delivering the highest standards of voluntary best practice regarding alcohol labelling, and ensuring that consumers are able to make an informed choice about their alcohol consumption.

The study, which is the largest of its kind, sampled 500 alcohol products from the UK’s top brands.