Shireen Peermohamed
INDEPENDENT COMPLAINTS PANEL
Shireen is a solicitor specialising in intellectual property law. In that role she has built her extensive experience of how consumers view and react to products marketed and sold to them. She served on the Advertising Standards Authority (ASA) Council between 2014 – 2020 and she is currently a member of the Video Standards Council (VSC) Appeals Panel. Shireen is a former Trustee of The Ministry of Stories children’s charity, and a CEDR trained and accredited mediator.