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RESEARCH

We have conducted a number of surveys and research reports to provide a better understanding of alcohol policy and to highlight the latest trends. Below you will find reports aimed at providing a better understanding of British drinking patterns during COVID-19, public attitudes to low and no alcohol, the night-time economy, and alcohol packaging and labelling.

In November 2021, we released our report, Informing Alcohol Consumers: UK 2021 Market Review. This provides the results of our research into information on labels of alcohol products from the top UK brands. Read the full report, blog post and press release here.

Informing Alcohol Consumers: 2024 UK Market Review

The Portman Group’s latest market review industry adherence with the Portman Group’s voluntary health labelling guidelines.

Taking Responsibility For Alcohol Regulation 2023

This report details our work as a regulator over the past year, encompassing the decisions of the Independent Complaints Panel…

Consumer views on Low and No Alcohol products 2023

In its sixth annual survey, the Portman Group commissioned the market research company YouGov to conduct an online survey of…

Kids Industries Report – Marketing that Appeals to Under-18s

Kids Industries, a specialist research and marketing agency focused on the children’s and family market, was invited by the Portman…

Consumer views on Low and No alcohol products 2022

In its fifth annual survey looking at low and no alcohol alternatives, the Portman Group commissioned the market research company…

Taking Responsibility for Alcohol Regulation 2022

Welcome to the Portman Group’s review of regulation in 2022. This year has seen an unprecedented level of political and…

Consumer views on Low and No Alcohol products 2021

In its fourth annual survey looking at low and no alcohol alternatives, the Portman Group commissioned the market research company…

25 Years of Responsible Alcohol Regulation a Spotlight on 2021

This has been a significant year for the Portman Group and the Independent Complaints Panel. We have celebrated 25 years…

Informing Alcohol Consumers: 2021 UK Market Review

For over 25 years, the UK alcohol industry has proactively worked to ensure that alcohol labelling is both socially responsible…

Portman Group survey on UK alcohol consumption during COVID-19 and hospitality reopening

In April 2021, we commissioned YouGov to conduct research on UK alcohol consumption during the COVID-19 pandemic and how people…

Supporting Communities – The Drink Sector’s Response During the COVID-19 Pandemic

We have published a report, ‘Supporting Communities – The Drink Sector’s Response During the COVID-19 Pandemic’, to spotlight the work…

Regulating Through Change – 2018 – 2020

We published a look back at three years of effective self-regulation and the changes that have taken place in both…

Portman Group-YouGov research on consumer attitudes to low and no alcohol in 2020

In its third annual survey looking at low and no alcohol alternatives, the Portman Group commissioned YouGov to conduct an…

Portman Group-YouGov survey on alcohol consumption post the COVID-19 lockdown

The Portman Group commissioned YouGov in August 2020 to conduct a follow-up UK-wide survey to measure how much consumers are…

Portman Group-YouGov survey on alcohol consumption during the COVID-19 lockdown

The Portman Group commissioned YouGov in May 2020 to conduct the first UK-wide survey to measure how much consumers are…

Portman Group–YouGov Survey on Low Alcohol Alternatives 2020

Our second annual survey conducted by YouGov of public attitudes to low alcohol alternatives (products with an ABV of above…

Portman Group-YouGov Survey on Alcohol Packaging 2019

Our 2019 survey conducted by YouGov of public attitudes to alcohol packaging and how products are designed to be consumed,…

Portman Group: 30 Years of Responsibility

This report celebrates our 30th anniversary and charts our work over the last three decades as the social responsibility body…

YouGov / Portman Group 2018 Alcohol Alternatives Survey: The Low and No Alcohol Boom is Here to Stay

Our first annual survey into alcohol alternatives conducted by YouGov looked at UK public attitudes to low alcohol products. Our…

Royal Society for Public Health/ Portman Group – Alcohol Labelling Research

The Royal Society for Public Health and the Portman Group commissioned BritainThinks to conduct research with the public to understand…

Britain Thinks Report – Encouraging a Thriving and Diverse Night Time Economy

In 2017, we commissioned BritainThinks to look at the lessons learnt from Exeter and Nottingham on how to create thriving…

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