NHS Digital has published new findings showing that underage drinking among 8-15 year olds has fallen to record lows, declining 67% since 2003.
Commenting on the findings, Chief Executive of the Portman Group, John Timothy said:
“This is really welcome and encouraging news. Underage drinking has now hit a record low with children today significantly less likely to drink alcohol or think that getting drunk is okay than in previous generations. Parents and guardians have played a key part in this education process and Christmas is a great opportunity to reinforce these important messages and show that alcohol can be enjoyed responsibly over the festive period.
“Drinks producers and retailers have put a huge amount of effort into tackling underage drinking through robust ID schemes, Community Alcohol Partnerships and effective self-regulation of alcohol marketing and we are now seeing the positive impact these interventions are making.”