Tony Watson
General manager – eUROPE, THE MIDDLE EAST, AFRICA and canada
With over 25 years of experience in the fast-moving consumer goods (FMCG) sector, Tony Watson is a seasoned professional who has made significant contributions to some of the leading drinks businesses in the UK and across Europe. Currently serving as the General Manager for EMEA & Canada, Tony brings a wealth of knowledge and a proven track record in driving sales growth and strategic market expansion.
Tony’s career highlights include his role as part of the board leadership team at Carlsberg UK, where he played a pivotal role in steering the company towards achieving its strategic objectives. His leadership and innovative approach to sales and marketing have consistently delivered outstanding results, cementing his reputation as a dynamic and influential figure in the industry.
An entrepreneur at heart, Tony is driven by a growth mindset and a passion for nurturing emerging businesses. He has invested both time and capital into several small and medium-sized enterprises (SMEs), demonstrating his commitment to fostering innovation and growth within the industry. One of his notable achievements in this area was the successful sale of Orchard Pig, a premium cider brand, to C&C Magners in 2017.
Tony’s extensive experience, coupled with his entrepreneurial spirit and strategic vision, make him a valuable asset to any organisation. He continues to leverage his expertise to drive sales and build strong, sustainable business relationships across the EMEA and Canada regions.